Yo.com Announces Over 50 Web Sites Signed on for Yo! Personalization Services, Membership in the Personalization Consortium
INTERNET WIRE � Yo.com, the first ASP provider of Collaborative Personalization Solutions for every level of e-business, announced today that since it�s official launch in July 2000, over 50 web sites have signed up for its low cost, rapid deployment personalization services. Yo.com has also become a member of the Personalization Consortium, an international advocacy group launched in April 2000 to promote the responsible and beneficial use of technology for personalizing consumer and business relationships.
�We�re extremely pleased with our rapid growth. With Yo! Banner, Yo! Box and Yo! E-mail services, our clients reap the benefits of robust personalization at every touch point of their online interaction with customers,� said Yo.com President, Lixuan An. �Yo.com�s mission is to make the Internet more relevant for consumers and more profitable for e-businesses. Our participation in the Personalization Consortium will allow us to help develop important policies that shape the growing Personalization industry, and educate the public on the benefits that these technologies can bring to the online consumer.�
By providing personalization technology on a fully outsourced basis, Yo.com eliminates the financial and technical barriers associated with traditional enterprise software packages that keep personalization beyond the reach for the vast majority of e-businesses. Yo.com clients also benefit from the extensive amount of anonymous consumer data across the Yo! Network to achieve the highest degree of recommendation accuracy.
The Massachusetts-based Personalization Consortium provides a forum for discussion of personalization technology and privacy issues, develops guidelines for personalized online marketing practices, sponsors research, works with other industry and consumer groups to shape public policy, and educates the marketplace about benefits of the enabling technology. At its launch, the consortium released the results of its first project, a survey of more than 4,500 Web users about consumer attitudes regarding online privacy and retailers� use of customer information on the Internet. The survey found that privacy issues are important to consumers but do not outweigh convenience.
CONTACT
Media inquiries can be addressed to Roger Ma (646) 486-5831 or at [email protected]
About Yo.com
Yo.com is the leading Application Service Provider (ASP) of turn-key personalization solutions.
Striving to make the Internet more relevant for consumers and more profitable for e-businesses,
Yo.com offers its clients robust personalization services at all touch points of interactive
marketing. Yo! Personalization Service delivers product or content recommendations in real
time, based on the tastes and preferences of each individual web site visitor. By eliminating
the financial and technical barriers associated with enterprise software, Yo.com has leveled
the playing field to allow e-businesses of any size to reap the benefits of personalization.
Headquartered in New York City, Yo.com is a privately held, venture-backed company.
Founded in 1999, its investors include
Macromedia (NASDAQ: MACR),
XL Ventures, Grand Central Holdings and Silicon Alley Venture Partners. More information
is available at www.yo.com, by sending email to
[email protected], or by contacting Yo.com at (646) 486-5831.
About the Personalization Consortium
Launched in April 2000, the Personalization Consortium is an advocacy group, formed by
businesses, to promote the responsible and beneficial use of technology for personalizing
consumer and business relationships.
Information on the Personalization Consortium is available on the World Wide
Web at www.personalization.org,
by sending email to [email protected],
or by contacting consortium headquarters at 401 Edgewater Place, Suite 500,
Wakefield, Mass. 01880; Tel: 781-246-0500.
