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Yo.com, the Web�s first e-commerce personalization network, has entered into
a strategic partnership with eUniverse, Inc. (OTC Bulletin Board: EUNI - news) to make the YO! Box service available to CDUniverse sales affiliates. Yo.com�s Yo! Box, a new service for merchants, increases conversion rates for affiliate merchant sites through targeted product marketing."We chose CDUniverse because of their reputation as a quality provider of music products, their vast network of affiliates and their marketing relationship with LinkShare Corp." said Charles Jones, CEO of Yo.com.
"They are a great partner for us as we continue to grow the Yo! Network." LinkShare, the worldwide leader in affiliate marketing programs for companies doing business on the Web, enables CDUniverse to draw in greater numbers of consumers by helping them establish and manage cross marketing partnerships with other sites. "CDUniverse is one of the fastest growing online merchants, adding hundreds of affiliates per day," stated Brad Greenspan, Chairman of eUniverse. "We attribute CDUniverse�s success to our cutting-edge marketing techniques and the wealth of support we get from our LinkShare partner sites. All this adds up to make us and our affiliates perfect candidates for the Yo! Box service."
About the Yo! Box
To enroll in the Yo! Box service, LinkShare affiliates add an HTML code to their Web site. When consumers visit Yo!-enabled web sites, the YO! Box service personalizes the products recommended to each visitor. When consumers click on a Yo!-recommended product, they are taken to CDUniverse�s Web site to complete their purchase. LinkShare tracks the transaction, crediting the affiliate with a commission on the sale. Yo.com employs a no-risk, pay-for performance model. Affiliates use the Yo! Box service free of charge, leading to higher sales revenue for both merchant and affiliate. For more information about the Yo! Box service, visit http://www.Yo.com
About Yo.com
Yo.com (http://www.Yo.com) operates the Web�s first e-commerce personalization network. Yo.com�s premier service, the YO! Box, is a suggestive selling service for use by online merchants and their sales affiliates. Offered on an outsourced basis, YO! Boxes enable e-commerce merchants and affiliates of any size to add personalized suggestive selling to their web sites in a matter of minutes�without having to install and maintain expensive personalization software. Exceptional in its ability to accurately recommend products each consumer is likely to enjoy, YO! Boxes guide consumers to personally relevant product selections�generating dramatic increases in sales revenues for participating online merchants and their web site affiliates. Yo.com is headquartered in New York City.
About CDUniverse
CDUniverse (http://www.cduniverse.com) has more than 280,000 items available for worldwide delivery and is a top-ranked music site for price, ease of ordering, and product selection on BizRate.com (http://www.bizrate.com) which independently surveys the CDUniverse�s customers. Its catalog features domestic and import CDs, cassette tapes and music videos, DVDs and laser discs. Customers can browse by genre; search by artists, title, song, soundtrack or label; read album reviews; check track listings; view cover art and listen to sound clips before they buy. CDUniverse also produces a free customizable music newsletter that includes tributes to music artists, upcoming events and awards. About eUniverse, Inc. eUniverse, Inc. (http://www.euniverse.com), is a network of entertainment-focused commerce, community, and editorial Web sites. Its online commerce properties include: CDUniverse (http://www.cduniverse.com), VideoUniverse (http://www.videouniverse.com), and the recently launched GamesUniverse (http://www.gamesuniverse.com). Its leading community and content sites include a combination of popular interactive entertainment editorial and event sites that include Case�s Ladder (http://www.casesladder.com), Gamer�s Alliance (http://www.gagames.com) and BigNetwork (http://www.bignetwork.com). eUniverse recently launched LivePlace, an advanced community-building product which features instant messaging, chat, and co-browsing technology. eUniverse is headquartered in Wallingford, CT and maintains an office in San Francisco, CA
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