Yo!

To survive and excel in today's Web-savvy market, online businesses must keep visitors on the site, drive them to buy products and view content, and entice them to come back for more. To achieve these goals, Web sites must interact with visitors individually and in real time. They must quickly escort Web visitors to personally relevant content and products they are likely to purchase.

The Yo! Personalization Service meets these challenges by delivering highly accurate product recommendations, personally relevant content, and targeted promotions for each individual Web visitor. The Yo! Personalization Service makes Web sites more convenient for online shoppers and builds trust in the online merchant. In doing so, it converts browsers into loyal customers. The Yo! Personalization Service then closes the e-business loop by reporting on customer preferences and the effectiveness of its recommendations.

The Yo! Personalization Service is powered by Macromedia's LikeMinds Collaborative Filtering Engine, the most scalable and most accurate personalization technology available today. Thanks to its high-performance, multi-threading, multi-processing architecture, LikeMinds is able to achieve impressive throughput with extremely low latency, even in high-traffic, high-throughput environments.

LikeMinds patented collaborative filtering engine makes use of every interaction with Web visitors to fully leverage each step of the interactive sales process. It uses individual clickstream data, purchase history, explicit preferences and product similarities to engage web visitors with highly accurate product recommendation that help them decide what to try and what to buy.

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LikeMinds collaborative filtering engine is the most accurate personalization technology because, unlike neural network and relationship modeling technologies, LikeMinds builds a unique affinity group around each web visitor in real time to generate recommendations that closely match that person's individual tastes.

LikeMinds makes use of every type of customer preference and behavioral data -- including detailed product views, shopping cart inserts and purchases. LikeMinds automatically stays current, as new customer visitor, existing customers' tastes evolve, new products are introduced, and existing products are discontinued -- without requiring constant updates from the web staff. With each interaction, LikeMinds learns more about customers and products, continually becoming more and more accurate.

The Yo! Personalization Service puts the power of LikeMinds within the reach of any web site.