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"[Collaborative Filtering] techniques are much more reliable and accurate in reaching qualified customers because they pinpoint products and services based on customer�s tastes and preferences."

Guarding Privacy Can Boost Business
DM News; 11-September-2000

"'Yo.com has the right idea' said Sam Clark, senior research analyst at the Meta Group, Stamford, CT."

Yo.com Tries Targeting En Masse
iMarketing News; 6-September-2000

"As an affiliate I would certainly be eager to dump some banners in favour of a tool that was going to prove more effective."

Increased Sales With Personalization Technology
Affiliatemarketing.co.uk; 6-September-2000

"Personalization has always been and continues to be an expensive -- and laborious -- process for sites to implement. Several new companies are working to solve this problem...Manhattan-based Yo! offers sites a performance-based personalization system."

The Web's Still-Unfulfilled Personalization Promise
Businessweek Online; 6-August-2000

"Jeff Bezos, founder/CEO of Amazon.com, publicly attributed much of Amazon�s success to its use of collaborative filtering technology"

Personalization Can Help Bring Profits
DM News; 2-August-2000

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