Yo!

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"With the Yo! Box, affiliates now can also utilize personalization technology to increase their own sales and commissions."

Internet Product Watch: The Yo! Box
Internet Product Watch; 31-July-2000

"Yo.com is not only offering outsourced personalization service to merchants, it is also allowing merchants to extend the technology to all their affiliates, at no cost to the affiliates."

AffiliateWorld interviews Yo.com CEO Charles Jones
Affiliateworld.com; 26-July-2000

"[Yo.com] is the first ASP technology firm to offer collaborative filtering on an outsourced basis for hundreds of thousand of dollars less than other comparative enterprise solutions."

PC Expo 2000 interviews Yo.com President Lixuan An
Realvideo 300K stream
Javitscenter.com; 28-June-2000

"Web software giant Macromedia and three venture capital groups apparently agreed with Yo's vision for building a personalization-driven, affiliate marketing network."

Affiliate Marketing Gets Context Rich
Click Z Network; 9-June-2000

"�recent reports suggest that personalized recommendations (Other people who bought Deep Blue Sea bought Jaws) do drive higher purchase rates than generalized promotions."

Macromedia Funds Local Collaborative Filtering Company
@ New York; 26-April-2000

"Since Yo! does not share the profile information it builds with any of the web sites in its network, the risks to the privacy of the individual are limited�Perhaps this is the way to get personalization with privacy"

Web Privacy: Service that respects taste and privacy
Financial Times; 17-Nov-1999