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The Yo! Box represents the easiest way for online businesses to add personalization to their web sites. Yo! Boxes are embedded in one or more pages of a web site using HTML tags and use cookies to track the clickstream behavior of, and deliver personalized product recommendations to, web site visitors.
When a web site visitor arrives on a page containing a Yo! Box, the Yo! Box queries the Yo! Personalization Service and displays personalized product recommendations to each web site visitor. When the web site visitor clicks on a recommendation, the Yo! Box directs the web site visitor to the selected product.
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