Yo!

The data necessary to operate the Yo! Box is uploaded to the Yo! Personalization Server using the Yo! Data Exchange. Merchants use the Yo! Data Exchange to:

Upload Product Catalogs
Merchants use the Yo! Data Exchange to upload their product catalogs to the Yo! Personalization Service.
Upload Behavioral Data To optimize recommendations delivered by the Yo! Personalization Service, merchants can choose to upload historical purchase and/or clickstream behavior using the Yo! Data Exchange.
Download Performance Reports The Yo! Data Exchange allows merchants to generate and download performance reports from the Yo! Personalization Service.